Casino patrons, travel behaviour, place attachment, and motivations : a study of Alberta residents : final report

Date
2003-02
Journal Title
Journal ISSN
Volume Title
Publisher
Alberta Gaming Research Institute
Abstract
This study is guided by the question of what role "place or destination" plays in the behaviour of Alberta residents who visit casinos on their travels. More specifically, the study is designed to: (1) identify the casino related travel behaviour of Alberta residents, (2) examine the importance of place attachment and mode of experience in relation to casino patronage by Alberta residents, and (3) discover the motivations of these casino gamblers. The data were collected through the Computer-Assisted Telephone Interviewing (CATI) system operated by the Population Research Laboratory (PRL) at the University of Alberta. The final data base consisted of 1203 Alberta respondents with 602 of these being individuals who had visited a casino 80km or more from their home in the past 12 months (i.e., travelers) and the balance of whom had visited a casino less than 80km or more from their home in the past 12 months (i.e., locals).
Description
Keywords
Gamblers -- Alberta -- Psychology, Casinos -- Social aspects -- Alberta
Citation