Cross-national standardized advertisements: a study of effectiveness of Chinese language advertisements in Canada and in Hong Kong
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2001
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Bibliography: p. 107-110.
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Padley, L. S. (2001). Cross-national standardized advertisements: a study of effectiveness of Chinese language advertisements in Canada and in Hong Kong (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/11440