Please use this identifier to cite or link to this item: http://hdl.handle.net/1880/47296
Title: An Exploratory Analysis of the Nature and Extent of Individual Differences in Perception
Authors: Ritchie, J. R. Brent
Issue Date: Feb-1974
Publisher: American Marketing Association
Citation: Ritchie, J.R. Brent. An Exploratory Analysis of the Nature and Extent of Individual Differences in Perception. Journal of Marketing Research, Vol. XI, No. 1, pp. 41-49, February 1974.
Abstract: Consumer perceptions of 12 leisure activities were examined to determine the extent of individual differences. The perceptual variation among respondents was substantially greater than expected by chance. Cluster analysis was used to classify the nature of the observed perceptual differences.
URI: http://hdl.handle.net/1880/47296
ISSN: 0022-2437
Appears in Collections:Ritchie, J. R. Brent

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.