Please use this identifier to cite or link to this item: http://hdl.handle.net/1880/50311
Title: International Services Marketing: A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries
Authors: Agarwal, James
Malhotra, Naresh K.
Ulgado, Francis M.
Baalbaki, Imad B.
Keywords: Communications;Customers;Developing Countries;International marketing;Relationship Marketing;Service;Service Industries;Service Quality;Strategy;Top Management
Issue Date: 1994
Publisher: Emerald Insight
Citation: Naresh K. Malhotra, Francis M. Ulgado, James Agarwal, Imad B. Baalbaki, (1994) "International Services Marketing: A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries", International Marketing Review, Vol. 11 Iss: 2, pp.5 - 15
Abstract: Discusses and applies a general framework for services quality to make a comparative evaluation of ten dimensions of service quality between developed and developing countries. Derives specific hypotheses for each of the service quality dimensions based on the relevant environmental factors characterizing developed and developing economies. Discusses managerial implications of the hypotheses that are derived, and proposes the empirical investigation of these hypotheses as a direction for future research.
Description: Postprint uploaded 01/12/2015 Publisher's version acknowledged with doi http://www.emeraldinsight.com.ezproxy.lib.ucalgary.ca/doi/full/10.1108/02651339410061937 publishers source acknowledged.
URI: http://hdl.handle.net/1880/50311
ISSN: 0265-1335
Appears in Collections:Agarwal, James

Files in This Item:
File Description SizeFormat 
Agarwal_International Services Marketing_postprint_1994.pdf174.62 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.