Please use this identifier to cite or link to this item: http://hdl.handle.net/1880/50888
Title: Effects of gamification on participation and data quality in a real-world market research domain
Authors: Cechanowicz, Jared
Gutwin, Carl
Brownell, Briana
Goodfellow, Larry
Issue Date: 2013
Publisher: ACM
Abstract: Gamification has become an increasingly popular way to improve user engagement and motivation, but there is currently a lack of empirical research to demonstrate that increased gamification provides these benefits. To help address this problem we designed three versions of a gamified market research survey and tested them alongside the established industry standard in a study of over 600 participants. We also highlight examples where game elements compromise respondent data, and provide design solutions that correct the problem without losing the motivational benefits of gamification.
URI: http://hdl.handle.net/1880/50888
Appears in Collections:Papers

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