How marketing practices affect education: A comparative case study of Canada, the United States and Australia
Date
2007-05-28
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Abstract
This paper examines the theory and practice of the commercialization of education in Canada, using comparative examples from the United States and Australia. Critical theory provides the framework for the study. From the broad focus of business practice, the examination is narrowed down to marketing, and even further to branding, at all levels, from kindergarten through to post-secondary.
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Canda, United States, Australia, Higher Education
Citation
Eaton, S. E., & Goddard, J. T. (2007). How marketing practices affect education: A comparative case study of Canada, the United States and Australia. Paper presented at the 76th Annual Congress of the Humanities and Social Sciences at the annual meeting of the Canadian Society for the Study of Education (CSSE), as part of the sub-group, Canadian Association for the Study of Educational Administration (CASEA), University of Saskatoon, SK.