An integrated model of attitude and affect: Theoretical foundation and an empirical investigation

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dc.contributor.authorAgarwal, Jamesen_US
dc.contributor.authorMalhotra, Naresh K.en_US
dc.date.accessioned2014-11-24T21:07:12Z
dc.date.available2014-11-24T21:07:12Z
dc.date.issued2005
dc.descriptionThis publication is a post print as per the publisher's instructions 11/17/2014en_US
dc.description.abstractThe affect (feelings and emotions) and attitude (evaluative judgment based on brand beliefs) streams of research are combined to propose an integrated model of attitude and choice. The essence of the proposed model is based on the interaction effect between affect and cognition. The predictive validity of the proposed model is tested and compared to several other nested models using a regression and logit framework. Results indicate that the proposed model is significantly better than the traditional multiattribute model both in terms of percentage correctly classified and predictive validity. The proposed interaction model is also tested using structural equations modeling with gratifying results. Building on the Kenny and Judd [Psychol. Bull. 96 (1984) 201] approach, the interaction term is estimated using both the Ping [J. Acad. Mark. Sci. 22 (4) (1994) 364; J. Mark. Res. 32 (3) (1995) 336] method and Joreskog and Yang [Nonlinear structural equation models: the Kenny–Judd model with interaction effects. In: Marcoulides GA, Schumacker RE, editors. Advanced Structural Equation Modeling: Issues and Techniques, Mahwah, NJ: Erlbaum, 1996] method. Important findings and implications are discussed together with directions for future research.en_US
dc.description.refereedYesen_US
dc.identifier.citationAgarwal, James and Naresh K. Malhotra (2005), "An Integrated Model of Attitude and Affect: Theoretical Foundation and Empirical Invesitigation, " Journal of Business Research, Volume 58, Issue 4, April, pp.483-493.en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/34072
dc.identifier.issn0148-2963
dc.identifier.urihttp://hdl.handle.net/1880/50263
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.publisher.corporateUniversity of Calgaryen_US
dc.publisher.facultyHaskayne School of Businessen_US
dc.publisher.urlhttp://www.journals.elsevier.com/journal-of-business-researchen_US
dc.subjectAttitudeen_US
dc.subjectAffecten_US
dc.subject.otherMultiattribute modelen_US
dc.subject.otherInteraction effect in structural equation modelen_US
dc.titleAn integrated model of attitude and affect: Theoretical foundation and an empirical investigationen_US
dc.typejournal article
thesis.degree.disciplineMarketingen_US
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