This report provides a critical review of research on gambling advertising, with
particular attention to studies that concern the impact of such advertising on
participation in gambling and the prevalence of problem gambling. Methodological issues and the potential of research approaches to produce reliable results are
discussed, providing a basis for recommendations about future studies. The report
has been commissioned by the Responsible Gambling Trust in the UK and the aim
is that the Trust, other organizations and researchers will find the report useful
when forming research priorities and planning studies. More generally, the report
serves as an introduction to the topic of gambling advertising.