Sustainable Packaging/Branding Design for Fair Trade Tea Production in China
Abstract
Sustainable packaging design plays an important role in improving a product’s environmental and social impact. Due to the problem of unsustainable tea packaging existing in the Chinese market, this thesis investigated a sustainable fair trade approach to the branding and distribution of tea in China. In order to develop this sustainable approach, research was conducted into the history of tea, the sustainability aspects of the Chinese tea market, and notions of sustainability and sustainable design. In addition, precedents of sustainable packaging design were examined. Synthesizing all the information in the end, a branding/packaging/fair trade design solution is proposed as a way to achieve the sustainability objectives identified in the thesis.
Description
Keywords
Design and Decorative Arts
Citation
Liu, Y. (2017). Sustainable Packaging/Branding Design for Fair Trade Tea Production in China (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/27944