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dc.contributor.advisorFeng, Patrick
dc.contributor.authorCrosby, Brendan
dc.date.accessioned2013-01-25T17:25:43Z
dc.date.available2013-06-15T07:01:38Z
dc.date.issued2013-01-25
dc.date.submitted2013en
dc.identifier.citationCrosby, B. (2013). ‘You’re Doing It Wrong’: How Paratexts, Online Communities, and User Innovation Shape Development and Culture in World of Warcraft (Unpublished master's thesis). University of Calgary, Calgary, AB. doi:10.11575/PRISM/28730en_US
dc.identifier.urihttp://hdl.handle.net/11023/476
dc.description.abstractMassively Multiplayer Role Playing Games (MMOs) occupy a curious position at the crossroads of culture and technology. While users are free to immerse themselves in virtual worlds, they remain largely removed from the formal systems of administration and development governing these realms. Yet, despite their lack of direct influence, users have managed to influence MMO games in profound ways. This is particularly true of the popular game World of Warcraft (WoW), which serves as the focus of this study. Based on evidence gathered from interviews with average WoW users and the theories of Rene Glas and Eric von Hippel on stakeholder theory and user-driven innovation respectively, I argue that users have enhanced their own agency and precipitated the introduction of novel gameplay elements and innovative techniques through the utilization of user-created resources called paratexts and the formation of unique online communities.en_US
dc.language.isoeng
dc.rightsUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.
dc.subjectMass Communications
dc.subject.classificationParatexten_US
dc.subject.classificationOnline Communityen_US
dc.subject.classificationUser Innovationen_US
dc.title‘You’re Doing It Wrong’: How Paratexts, Online Communities, and User Innovation Shape Development and Culture in World of Warcraft
dc.typemaster thesis
dc.publisher.facultyGraduate Studies
dc.publisher.institutionUniversity of Calgaryen
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/28730
thesis.degree.nameMaster of Arts
thesis.degree.nameMA
thesis.degree.disciplineCommunications Studies
thesis.degree.grantorUniversity of Calgary
atmire.migration.oldid664
dc.publisher.placeCalgaryen
ucalgary.item.requestcopytrue


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University of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.