Production and consumption: a microbrewery as a space of publice engagement

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2005
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Abstract
For centuries the notion of living and working in close proximity was the norm for most people. With the onset of the Industrial Revolution there was a dramatic change in the scale of production and economical demand for labour and resource inputs. Zoning laws, which separated the commercial and residential functions, were instituted to accommodate the expanding land requirements, which facilitated the need for increased production space. These zoning laws also addressed the accompanying social and environmental challenges that were occurring during this time period. The notion of separating industrial, commercial, residential or recreational uses gained popularity in Europe and then spread to the rest of the world. Unfortunately, in post-war development, there was an indiscriminate separation of living and working functions. This separation did not particularly sit well with some Modernists, who had shifted from supporting this division to eventually proposing the re-integration of smaller, craft-based industries into the living fabric of towns. The face of industrial production has changed dramatically over the last twenty years with the application of new technologies and a growing concern for the environment. Clean small scale industrial operations are beginning to emerge, which challenge the image of the large scale, polluting industrial plants. New technologies present the opportunity to re-integrate industries into the community. Architecture is presented with an exciting proposition that with thoughtful execution could mitigate some of our past mistakes that lead to the increased 'homogenization' of our cities. This project examines the integration of industry into the social fabric of Calgary with the re-integration of a microbrewery into the public realm. Examining the notion of a 'transformative' space, the microbrewery will serve as a catalyst for public engagement. Celebrating the production and consumption of its products, beer, as a cultural edifice, the project will contribute to the continuing diversification and 'renaissance' of downtown Calgary. Keywords: public realm, industry, consumption, production, urban, engagement, experience
Description
Bibliography: p. 99-101
Some pages are in colour.
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Citation
Neurohr, R. T. (2005). Production and consumption: a microbrewery as a space of publice engagement (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/1520
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