Exploring the essence of a memorable travel experience

Date
2009
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Abstract
Today, the concept of a travel experience has become a focal point in tourism research and management. While academic studies have traditionally examined tourism products as a function of the optimal, satisfactory, quality and extraordinary experiences, our knowledge of a memorable experience (ME) remains poorly understood. This thesis sought to explore the essence of a memorable experience, in the context of travel, by utilizing research in psychology to understand the conceptual background of memory formation and retention, and to identify those types of travel experiences and key elements within a destination that were most frequently recollected as salient factors which contributed to visitors' MEs. This was accomplished via in-depth interviews with 208 respondents and their responses were subsequently content analyzed. The study ends with a discussion of the implications of these results for tourism practitioners and proposes several future research areas.
Description
Bibliography: p. 127-138
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Citation
Tung, V. W. (2009). Exploring the essence of a memorable travel experience (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/2557
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