Voluntary simplicity as an urban lifestyle: resisting a consumer economy

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2010
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Abstract
Although much has been written about voluntary simplicity in the popular press and environmental literature, not as much attention has been paid to this concept by academics. Although this lifestyle preference has gained attention, there is no clear understanding of how voluntary simplifiers live in an affluent city like Calgary. This study explores their daily lives by drawing on qualitative data from 50 in-depth, semistructured interviews. Particular attention is paid to respondents' daily routine and experiences in the areas of family, friendships, work, finances, leisure, food, health care and consumption. In addition, focus is on their motivations for adopting the lifestyle and the rewards and challenges they experience. The findings indicate voluntary simplifiers are motivated to adopt the lifestyle for different reasons, but they share a common set of values and concerns which encourages them to, first, adopt a life in which overconsumption is shunned, and second, spend time creating a life of satisfaction and fulfillment. Furthermore, the research shows that despite there being numerous challenges and inconveniences associated with living a more simple life, the rewards, including better mental and physical health, peace of mind and happiness, plus an enhanced sense of personal autonomy, outweigh the challenges. In highlighting the characteristics and outcomes of living a more simple life, the study not only sheds light on how participants' navigate their daily lives, but also highlights the steps that can be taken to enhance personal well-being, satisfaction and an overall sense of positiveness which in tum can lead to greater physical and mental health.
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Bibliography: p. 214-226
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Citation
Ambrose, M. S. (2010). Voluntary simplicity as an urban lifestyle: resisting a consumer economy (Doctoral thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/3398
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