China Global Television Network's International Communication: Between the National and the Global
China Global Television Network (CGTN)
China's Communication Policy
China's English-language News Media
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AbstractIn the context of globalization and digitalization, international Chinese news media have developed rapidly over the past decade. One typical example is the rise of China Global Television Network, CGTN, an English-language news channel operating under the predominant state television broadcaster, China Central Television, CCTV. This project focuses on the production, distribution and consumption of CGTN. It addresses the question of "What roles does Chinese global television network play in China's integration into the globalization process?" Through a systematic analysis of current government policies, news programs of relative events, and extensive interviews of national and overseas audiences, the project describes some of the social impacts CGTN has or potentially may have on Chinese society in terms of globalization and its relation to national identity. As the study demonstrates, CGTN integrates both national and global elements in its branding strategies under the guidance of the Party state. The convergence of nationalism and globalization is the prevalent theme represented in its news and public affairs programs. In this way, CGTN frames a Chinese national identity that includes globalization while at the same time maintaining traditional national values. Based on an analysis of the responses, it appears that this news channel has more influence among its national audiences than its international audiences in terms of values and identities. The effectiveness of CGTN's international communication is still a challenging task.
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