Beyond the Hashtag: Exploring the #MeToo Movement in News Media
AdvisorKeller, Jessalynn Marie
Thrift, Samantha Christine
AuthorJimenez, Angeli Nicole
Committee MemberRudd, Annie
Guglietti, Maria Victoria
digital feminist activism
#metoo in the news
news media discourse
power and knowledge
feminist media studies
intersectional feminist theory
news media and social movements
traditional news media versus social media
MetadataShow full item record
AbstractThe phrase “me too” was originally coined by African American women’s rights activist Tarana Burke in 2006 to build solidarity among survivors of sexual assault (Mendes et al., 2018). However, the #MeToo movement gained traction on Twitter on October 2017 when actress Alyssa Milano used the hashtag in response to allegations of sexual assault against former Hollywood producer Harvey Weinstein (CBS, 2017). Milano compelled multitudes of Twitter users to tweet their own narratives with the hashtag, exhibiting the prevalence and magnitude of sexual assault and gender violence. This thesis problematizes the depiction of the #MeToo movement within traditional news discourse, particularly in news magazines. News media’s engagement and representation of social movements critically influence the public’s perception of these groups and contribute to its failure or success in effecting social change (Barker-Plummer, 2010; Gitlin, 1980). Through feminist discursive analysis, I examine the ways in which news media establish the narrative around #MeToo for readers. This research aims to contribute to the ongoing scholarly discussion of feminist media studies, chiefly in how traditional news attempts to impose order on feminist activism occurring in a digital setting.
CitationJimenez, A. N. (2021). Beyond the Hashtag: Exploring the #MeToo Movement in News Media (Unpublished master's thesis). University of Calgary, Calgary, AB.
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