Web-enabled consumer marketing: Research constructs, propositions and managerial implications - an exploratory multi-case study

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49697Milley.pdf(20.11 MB)
Date
2000
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Bibliography: p. 271-280
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Milley, R. (2000). Web-enabled consumer marketing: Research constructs, propositions and managerial implications - an exploratory multi-case study (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/18542
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http://hdl.handle.net/1880/40556
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