Web-enabled consumer marketing: Research constructs, propositions and managerial implications - an exploratory multi-case study

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Advisor
Marcolin, Barbara L.
Author
Milley, Roger
Accessioned
2005-08-08T20:38:41Z
Available
2005-08-08T20:38:41Z
Issued
2000
Lcc
HF 5415.1265 M55 2000
Lcsh
Internet marketing
Marketing - Planning
Business planning
Type
master thesis
Metadata
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Citation
Milley, R. (2000). Web-enabled consumer marketing: Research constructs, propositions and managerial implications - an exploratory multi-case study (Unpublished master's thesis). University of Calgary, Calgary, AB. doi:10.11575/PRISM/18542
Institution
University of Calgary
Place
Calgary
Doi
http://dx.doi.org/10.11575/PRISM/18542
Uri
http://hdl.handle.net/1880/40556
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