Inter- and Intra-Gender Similarities and Differences in Motivations for Casino Gambling
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AbstractThe two objectives of this study were to examine if motivations for casino gambling vary by gender and, based on motivations for casino gambling, to ascertain different types of male and female gamblers. To accomplish these objectives, five casino motivation scales were developed. Nine hundred male and female casino patrons living in two major Canadian metropolitan areas completed a telephone questionnaire. Male study participants rated risk-taking/gambling as a rush and learning/cognitive self-classification as being more important than did female participants. Two types of male casino gamblers existed: men who gave primacy to risk-taking/gambling as a rush and emotional self-classification, and men who gave primacy to communing. Three types of female casino gamblers existed: women who gave primacy to emotional self-classification and escaping everyday problems, women who gave primacy to communing and emotional self-classification, and women who gave primacy to communing alone. Gender theory was used to explain these findings, and study limitations and future research recommendations were also discussed.
SponsorshipThis research was supported by a grant from the Alberta Gaming Research Institute.
This is an electronic version of an article published in Volume 27, Issue 2, Mar/Apr 2005 of Leisure Sciences. Leisure Sciences is available online at: http://www.journalsonline.tandf.co.uk/openurl.asp?genre=issue&eissn=1521-0588&volume=27&issue=2