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China's entry to WTO: global marketing issues, impact, and implications for China

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Author
Agarwal, James
Wu, Terry
Accessioned
2014-11-24T21:20:08Z
Available
2014-11-24T21:20:08Z
Issued
2004
Subject
China
Trade
Direct Investment
International Marketing
Type
journal article
Metadata
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Abstract
The transition from a command economy to a market‐based economy has been remarkably successful in China. After 15 years of negotiations, China finally joined the World Trade Organization (WTO) in December 2001. Because of trade and investment liberalization under the WTO, there will be greater competition between Chinese and foreign firms, both inside China and outside China. While there is a great deal of economic literature on China's entry to the WTO, there has been no research on the global marketing impact and implications of China's membership of the WTO. This paper is an attempt to fill this gap. The objective of this study is to examine the general impact of China's entry to the WTO and to assess the global marketing implications of specific trade‐related policy issues within the WTO framework for China. Eleven specific WTO policy issues are examined and several global marketing propositions offered in terms of the WTO's impact on and implications for China.
Refereed
Yes
Publisher's Post-print downloaded 11/19/2014 Publisher's source acknowledged http://www.emeraldinsight.com.ezproxy.lib.ucalgary.ca/doi/pdfplus/10.1108/02651330410539620
 
Citation
James Agarwal, Terry Wu, (2004) "China's entry to WTO: global marketing issues, impact, and implications for China", International Marketing Review, Vol. 21 Iss: 3, pp.279 - 300
Corporate
University of Calgary
Faculty
Haskayne School of Business
Url
http://www.emeraldinsight.com/
Publisher
Emerald Group Publishing
Doi
http://dx.doi.org/10.11575/PRISM/34081
Uri
http://hdl.handle.net/1880/50265
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  • Haskayne School of Business Research & Publications

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