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|Title:||Does NAFTA Influence Mexico's Product Image? A Theoretical Framework and an Empirical Investigation in Two Countries|
Malhotra, Naresh K.
|Citation:||Agarwal, James, Naresh K. Malhotra, and Terry Wu (2002), “Does NAFTA Influence Mexico's Product Image? A Theoretical Framework and an Empirical Investigation in Two Countries,” Management International Review, Vol. 42, Issue 4, pp. 441-471.|
|Abstract:||This paper is an attempt to study the impact of a trading bloc on a member country's product image. Specifically, we examine whether consumers' attitude toward NAFTA influences consumers' confidence, attitude, and purchase intention of Mexican-made product. Drawing from stimulus generalization and attitude conditioning theory, a theoretical ethic-based cross-cultural model is developed and tested using two samples of student buyers/users of Mexican-made personal computers in the United States and Canada.|
|Description:||Downloaded post print as per publisher's instructions. Link to publisher's versionhttp://www.jstor.org.ezproxy.lib.ucalgary.ca/stable/info/40835505#bibInfo 01/12/2014|
|Appears in Collections:||Agarwal, James|
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