Does NAFTA Influence Mexico's Product Image? A Theoretical Framework and an Empirical Investigation in Two Countries
MetadataShow full item record
AbstractThis paper is an attempt to study the impact of a trading bloc on a member country's product image. Specifically, we examine whether consumers' attitude toward NAFTA influences consumers' confidence, attitude, and purchase intention of Mexican-made product. Drawing from stimulus generalization and attitude conditioning theory, a theoretical ethic-based cross-cultural model is developed and tested using two samples of student buyers/users of Mexican-made personal computers in the United States and Canada.
Downloaded post print as per publisher's instructions. Link to publisher's versionhttp://www.jstor.org.ezproxy.lib.ucalgary.ca/stable/info/40835505#bibInfo 01/12/2014