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Does NAFTA Influence Mexico's Product Image? A Theoretical Framework and an Empirical Investigation in Two Countries

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Author
Agarwal, James
Malhotra, Naresh K.
Wu, Terry
Accessioned
2014-12-05T22:18:56Z
Available
2014-12-05T22:18:56Z
Issued
2002
Other
Management & Organizational Behaviour
Subject
Business
Economics
Type
journal article
Metadata
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Abstract
This paper is an attempt to study the impact of a trading bloc on a member country's product image. Specifically, we examine whether consumers' attitude toward NAFTA influences consumers' confidence, attitude, and purchase intention of Mexican-made product. Drawing from stimulus generalization and attitude conditioning theory, a theoretical ethic-based cross-cultural model is developed and tested using two samples of student buyers/users of Mexican-made personal computers in the United States and Canada.
Refereed
Yes
Downloaded post print as per publisher's instructions. Link to publisher's versionhttp://www.jstor.org.ezproxy.lib.ucalgary.ca/stable/info/40835505#bibInfo 01/12/2014
 
Citation
Agarwal, James, Naresh K. Malhotra, and Terry Wu (2002), “Does NAFTA Influence Mexico's Product Image? A Theoretical Framework and an Empirical Investigation in Two Countries,” Management International Review, Vol. 42, Issue 4, pp. 441-471.
Corporate
University of Calgary
Faculty
Haskayne School of Business
Url
http://www.springeronline.com
Publisher
Springer
Doi
http://dx.doi.org/10.11575/PRISM/34092
Uri
http://hdl.handle.net/1880/50284
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  • Haskayne School of Business Research & Publications

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