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|Title:||International Services Marketing: A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries|
Malhotra, Naresh K.
Ulgado, Francis M.
Baalbaki, Imad B.
|Keywords:||Communications;Customers;Developing Countries;International marketing;Relationship Marketing;Service;Service Industries;Service Quality;Strategy;Top Management|
|Citation:||Naresh K. Malhotra, Francis M. Ulgado, James Agarwal, Imad B. Baalbaki, (1994) "International Services Marketing: A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries", International Marketing Review, Vol. 11 Iss: 2, pp.5 - 15|
|Abstract:||Discusses and applies a general framework for services quality to make a comparative evaluation of ten dimensions of service quality between developed and developing countries. Derives specific hypotheses for each of the service quality dimensions based on the relevant environmental factors characterizing developed and developing economies. Discusses managerial implications of the hypotheses that are derived, and proposes the empirical investigation of these hypotheses as a direction for future research.|
|Description:||Postprint uploaded 01/12/2015 Publisher's version acknowledged with doi http://www.emeraldinsight.com.ezproxy.lib.ucalgary.ca/doi/full/10.1108/02651339410061937 publishers source acknowledged.|
|Appears in Collections:||Agarwal, James|
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