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Disruptive Technologies: Explaining Entry in Next Generation Information Technology Markets

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Author
Nault, Barrie R
Vandenbosch, Mark B.
Accessioned
2015-06-16T17:59:55Z
Available
2015-06-16T17:59:55Z
Issued
2000-09
Subject
Competitive Strategy
Defensive Strategy
Distruptive Technology
Game Theory
Product Research
Type
journal article
Metadata
Show full item record

Abstract
The most difficult challenge facing a market leader is maintaining its leading position. This is especially true in information technology and telecommunications industries, where multiple product generations and rapid technological evolution continually test the ability of the incumbent to stay ahead of potential entrants. In these industries, an incumbent often protects its position by launching prematurely to retain its leadership. Entry, however, happens relatively frequently. We identify conditions under which an entrant will launch a next generation product thereby preventing the incumbent from employing a protection strategy. We define a capabilities advantage as the ability to develop and launch a next generation product at a lower cost than a competitor, and a product with a greater market response is one with greater profit flows. Using these definitions, we find that an incumbent with a capabilities advantage in one next generation product can be overtaken by an entrant with a capabilities advantage in another next generation product only if the entrant’s capabilities advantage is in a disruptive technology that yields a product with a greater market response. This can occur even though both next generation products are available to both firms. We also show that the competition may require the launching firm to lose money at the margin on the next generation product.
Refereed
Yes
INFORMS: author’s accepted manuscript can be posted. 12 month embargo. Must include DOI to publisher version.https://www.informs.org/Find-Research-Publications/INFORMS-Journals/Rights-Permissions#work. Link to publisher's version http://ezproxy.lib.ucalgary.ca/login?url=http://search.proquest.com.ezproxy.lib.ucalgary.ca/docview/208173787?accountid=9838
 
Citation
Nault, B.R., and M.B. Vandenbosch, "Disruptive Technologies: Explaining Entry in Next Generation Information Technology Markets," Information Systems Research, 11, 3 (September 2000), 304-319.
Corporate
University of Calgary
Department
Management Information Systems
Faculty
Haskayne School of Business
Institution
University of Calgary
Url
https://www.informs.org/
Publisher
INFORMS
Doi
http://dx.doi.org/10.1287
http://dx.doi.org/10.11575/PRISM/34160
Uri
http://hdl.handle.net/1880/50478
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  • Haskayne School of Business Research & Publications

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