• Information Technology
  • Human Resources
  • Careers
  • Giving
  • Library
  • Bookstore
  • Active Living
  • Continuing Education
  • Go Dinos
  • UCalgary Maps
  • UCalgary Directory
  • Academic Calendar
My UCalgary
Webmail
D2L
ARCHIBUS
IRISS
  • Faculty of Arts
  • Cumming School of Medicine
  • Faculty of Environmental Design
  • Faculty of Graduate Studies
  • Haskayne School of Business
  • Faculty of Kinesiology
  • Faculty of Law
  • Faculty of Nursing
  • Faculty of Nursing (Qatar)
  • Schulich School of Engineering
  • Faculty of Science
  • Faculty of Social Work
  • Faculty of Veterinary Medicine
  • Werklund School of Education
  • Information TechnologiesIT
  • Human ResourcesHR
  • Careers
  • Giving
  • Library
  • Bookstore
  • Active Living
  • Continuing Education
  • Go Dinos
  • UCalgary Maps
  • UCalgary Directory
  • Academic Calendar
  • Libraries and Cultural Resources
View Item 
  •   PRISM Home
  • SurfNet
  • Surfnet
  • View Item
  •   PRISM Home
  • SurfNet
  • Surfnet
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Proxemic Peddler: A Public Advertising Display that Captures and Preserves the Attention of a Passerby

Thumbnail
Author
Wang, M.
Boring, S.
Greenberg, S.
Accessioned
2015-07-28T19:58:21Z
Available
2015-07-28T19:58:21Z
Issued
2012
Type
unknown
Metadata
Show full item record

Abstract
Effective street peddlers monitor passersby, where they tune their message to capture and keep the passerby's attention over the entire duration of the sales pitch. Similarly, advertising displays in today's public environments can be more effective if they were able to tune their content in response to how passersby were attending them vs. just showing fixed content in a loop. Previously, others have prototyped displays that monitor and react to the presence or absence of a person within a few proxemic (spatial) zones surrounding the screen, where these zones are used as an estimate of attention. However, the coarseness and discrete nature of these zones mean that they cannot respond to subtle changes in the user's attention towards the display. In this paper, we contribute an extension to existing proxemic models. Our Peddler Framework captures (1) fine-grained continuous proxemic measures by (2) monitoring the passerby's distance and orientation with respect to the display at all times. We use this information to infer (3) the passerby's interest or digression of attention at any given time, and (4) their attentional state with respect to their short-term interaction history over time. Depending on this attentional state, we tune content to lead the passerby into a more attentive stage, ultimately resulting in a purchase. We also contribute a prototype of a public advertising display -- called Proxemic Peddler -- that demonstrates these extensions as applied to content from the Amazon.com website.
Refereed
Yes
Url
http://dx.doi.org/10.1145/2307798.2307801
Publisher
ACM
Doi
http://dx.doi.org/10.1145/2307798.2307801
Uri
http://hdl.handle.net/1880/50661
Collections
  • Surfnet

Browse

All of PRISMCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

LoginRegister

Download Results

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors

  • Email
  • SMS
  • 403.220.8895
  • Live Chat

Energize: The Campaign for Eyes High

Privacy Policy
Website feedback

University of Calgary
2500 University Drive NW
Calgary, AB T2N 1N4
CANADA

Copyright © 2017