RUNNING “THE BEER DISTRIBUTION GAME” FOR LARGE CLASSES

Abstract

The Beer Distribution Game is a supply chain simulation renowned for both its valuable learning experience and its extensive administrative challenges. Although computer based alternatives are easier to administer, they inhibit the optimal learning opportunities provided by the manual game. Lessons learned from years of running the manual game for 400 undergraduate students, which has enabled a significant reduction of both the cost and challenges of administering the game, are described. Five key do‟s and don‟ts are provided in addition to extensive evidence of teaching effectiveness.