The Brenda Strafford Chair in the Prevention of Domestic Violence created Shift: The Project to End Domestic Violence. Shift's goal is to significantly reduce and prevent domestic violence in Alberta. The name Shift represents the spirit of this innovative project designed to create transformational change using a primary prevention approach to stop first-time victimization and perpetration of domestic violence. In short, primary prevention means taking action to build resilience and prevent problems before they occur.
The purpose of Shift’s research is: to contribute to building a primary prevention framework in Alberta; and to enhance the capacity of policy makers, systems leaders, clinicians, service providers and the community at large, to significantly reduce the rates of domestic violence in Alberta. We are committed to making our research accessible and working collaboratively with a diverse range of stakeholders, to inform and influence current and future domestic violence prevention efforts, through the perspective of primary prevention.