Business with words: Language programs that generate revenue and impact communities
Date
2006-07-18
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Abstract
This paper examines the examines the “business” of language programs. In particular, it focuses on the economic impact of English as a Second language programs physically located in Calgary, Alberta, Canada which draw and serve foreign students. The impact such programs have on the wider community will also be explored.
Description
Keywords
English as a Second Language, management, revenue generation, marketing, ESL
Citation
Eaton, S. E. (2006, July 18). Business with words: Language programs that generate revenue and impact communities. Paper presented at the Faculty of Education Research Forum, University of Calgary, Canada.