Renewable Energy (RE) technology can meet growing energy demand and mitigate negative environmental effects. Start-up businesses that develop RE technologies may face unique challenges such as unequal subsidization and taxation of different energy sources. This project answers the question “How can innovation be facilitated in start-up technology organizations in the renewable energy production sector so that environmental performance and sustainable practice can be further developed?” Methods for investigation include a literature review of research on business management practices, interviews with RE professionals and environmental and market data obtained from other research. It was found that RE companies are similar to other businesses but face longer development timeframes and require large amounts of startup capital. Demonstrated leadership, company value alignment, relationship development and deliberate and proactive business planning were found to be ways that start-up RE companies can avoid premature failure.