Remembering with the Muppets: Considering the Media Franchise as a Site of Memory

atmire.migration.oldid3517
dc.contributor.advisorRusted, Brian
dc.contributor.authorMcDermott, Brenda
dc.date.accessioned2015-09-03T16:26:35Z
dc.date.available2015-11-20T08:00:38Z
dc.date.issued2015-09-03
dc.date.submitted2015en
dc.description.abstractDespite their increasing dominance of the television and film markets, franchises are often viewed as lacking creativity or as the result of the increasing corporatization of Hollywood. While these explanations partly address the emergence of media franchises, they fail to explore why audiences continue to return to these reruns, reboots, or repeats. This dissertation examines one aspect of the social function of media franchises—their role in collective memory. By examining the press coverage of the Muppet franchise over the course of thirty years, this study outlines how the Muppet franchise is situated as a site of continuity between past and present. Using frame analysis, different mnemonic frames are identified as the press coverage responds to changes in the franchise. Twelve different mnemonic frames emerge from the analysis of press coverage of the Muppet franchise. These frames fit within Nora’s (1989) concept of a site of memory, suggesting that the press coverage of the Muppet franchise promotes its use as a site of memory. In conclusion, this dissertation argues that part of the appeal of franchise productions is their role as a site of memory, helping build social continuity. Thus, the Muppet franchise could function like other traditional sites of memory, memorials and museums. However, the Muppet franchise is privately owned and protected by intellectual property rights, unlike the national and public-ownership of traditional sites of memory. This private ownership could, therefore, have implications on the expression of memory, particularly how remembrance is transformed in a consumptive act.en_US
dc.identifier.citationMcDermott, B. (2015). Remembering with the Muppets: Considering the Media Franchise as a Site of Memory (Doctoral thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/27622en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/27622
dc.identifier.urihttp://hdl.handle.net/11023/2426
dc.language.isoeng
dc.publisher.facultyGraduate Studies
dc.publisher.institutionUniversity of Calgaryen
dc.publisher.placeCalgaryen
dc.rightsUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.
dc.subjectCinema
dc.subjectMass Communications
dc.subject.classificationFranchiseen_US
dc.subject.classificationMuppeten_US
dc.subject.classificationSite of Memoryen_US
dc.subject.classificationWalt Disney Corporationen_US
dc.subject.classificationJim Hensonen_US
dc.titleRemembering with the Muppets: Considering the Media Franchise as a Site of Memory
dc.typedoctoral thesis
thesis.degree.disciplineCommunications Studies
thesis.degree.grantorUniversity of Calgary
thesis.degree.nameDoctor of Philosophy (PhD)
ucalgary.item.requestcopytrue
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