Science suggests that killing coyotes increases human-coyote conflict and decreases ecosystem health. Yet approximately half a million coyotes are killed every year in the United States, and numbers in Canada are inconclusive but likely commensurate. Despite coyotes living in North America for millennia, little information is available on what influences a person's willingness to coexist with the species. People’s emotions are valuable to consider when exploring human-coyote relationships since emotions guide an individual’s reactions, beliefs, and perceptions toward wildlife. To date, research examining emotions in human-coyote relationships has primarily used quantitative methods and focused on fear. The existing research has highlighted the value of considering emotions to understand human-coyote relationships better. Still, there is a need for qualitative contributions to acknowledge why people have certain emotions and how their emotions impact their tolerance for coyotes – if at all. Using 46 in-situ interviews with residents of the Foothills Parkland Natural Region of Alberta, Canada, collected as part of the Foothill Coyote Initiative, I conducted a mixed-methods analysis that explores people’s emotions toward coyotes, what drives these emotions, and how these emotions relate to individuals’ willingness to adopt or support lethal and nonlethal methods used on coyotes. Through narrative responses and emoticon data, I conclude that different contexts influence emotions toward coyotes and that the more positively interviewees felt about coyotes overall and the more negatively they felt when a coyote needed to be killed, the less likely they were to prefer lethal methods as a form of coyote management. The findings from this research offer a foundation for future studies and opportunities to create targeted educational materials that encourage the adoption and support of management methods that reduce human-coyote conflict without compromising ecosystem health.