Hunt, John DouglasHassanvand, Mina2017-12-182017-12-182012http://hdl.handle.net/1880/105986Bibliography: p. 151-158A page is in colour.Includes copy of ethics approval. Original copy with original Partial Copyright Licence.Choosing to travel as a passenger can reduce negative impacts of congestion. However, the decision to be a passenger is complex. The researcher hypothesizes that social norms and expected roles related to gender, age, income and relationships in social networks - relative to travel times and costs - have large influences on passenger mode choice behaviour. A stated preference survey was conducted in Calgary to investigate these elements. The results showed that travel time and cost, age, gender, and income, the type of relationship to the driver as well as imposing extra travel time on the driver have statistically significant influences in passenger options utility. Children showed little concern towards imposing additional travel times on parents whereas young men showed strong concern towards such imposition on their friends. This established the importance of perceived roles and social norms that can limit the ability to encourage ridesharing using small monetary incentive.238 leaves : ill. ; 30 cm.engUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.master thesis10.11575/PRISM/4985