Eaton, Sarah Elaine2024-12-062024-12-062024-12-01Eaton, S. E. (2002). 101 Ways to Market Your Language Program: A Practical Guide for Language Schools and Programs. Eaton International Consulting Inchttps://hdl.handle.net/1880/120145https://hdl.handle.net/1880/120145This is a re-release of the the original 2002 first edition of this book. The author and copyright holder has released this as an open access work under a CC BY-NC-ND 4.0 license. This book provides 101 ideas and strategies to empower overall marketing efforts: (1) "Put On Your Thinking Cap" (e.g., define the problem before marketing it, set reasonable goals, and create a niche); (2) "Secrets to Boost Your Marketing Power" (e.g., emphasize the benefits, check out the competition, and sell oneself in as many languages as possible); (3) "Marketing Materials: Tools and Tips to Do the Job Better" (e.g., make a brochure, get mentioned in other brochures, and make it easy to phone for information); (4) "Going Beyond the Basics to Increase Enrollment" (e.g, offer volume discounts and guarantees and give away tuition); (5) "Specialty Tips for Programs at Large Institutions" (e.g., make sure the Web site is easy to find, partner with other educational programs, and get the program mentioned in the calendar); (6) "The Power of People: A Human Touch to Increase Enrollment and Polish Your Image" (e.g., build loyalty with host families, establish win-win relationships, and follow exceptional service standards); (7) "Continue Marketing While Your Students are Enrolled" (e.g., meet students at the airport, partner with local businesses, and create happy memories); and (8) "How to Keep Marketing Once Your Program is Finished" (e.g., create an alumni network, review successes and failures, and plan ahead for next year).enUnless otherwise indicated, this material is protected by copyright and has been made available with authorization from the copyright owner. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.Attribution-NonCommercial-NoDerivs 2.5 Canadahttp://creativecommons.org/licenses/by-nc-nd/2.5/ca/English as a Second LanguageEnglish as an Additional Languageleadershipadministrationmanagementmarketingrevenue-generatingfor profiteducationhigher educationrecruitmentinternational studentscommodificationcommercializationstudent recruitmentnon-creditalumniBook