McCoy, LizaDixit, Jaya2017-12-182017-12-182012http://hdl.handle.net/1880/105702Bibliography: p. 138-141Healthy living blogs (HLBs) are web sites with a healthy eating focus, where (mainly) women post photos and recipes of their meals and discuss their food-related aspirations and experiences. The growing readership of these blogs reflects the current reimagination of health expertise to include new sources of authority that are steeped in specific and strategic textual and visual representations of the self and "healthy living." This research looked at sixteen popular HLBs to discover visual and rhetorical expressions of expertise, eating and self-improvement, before closely examining four widely-read blog posts to uncover how discourses of healthy eating are taken up by bloggers and readers. This study found that blogger expertise is contingent on particular visual and textual strategies, that members take up scientific and alternative discourses of eating in specific and competent ways and for particular purposes, and that there are tensions in practices of documenting and doing "healthy living."viii, 142 leaves ; 30 cm.engUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.master thesis10.11575/PRISM/4701