Schneider, BarbaraWang, Yifan2016-09-152016-09-1520162016http://hdl.handle.net/11023/3298Tourism discourse has been affirmed to be a site where tourist destinations are constantly invented, reinvented, produced and reproduced. More importantly, tourism discourse constantly undergoes variation along with the changing social context and the unfixed power relations between host and guest society. By using critical discourse analysis to analyze the New York Times travel writings covering Shanghai and tracing the evolving discourse, it is discovered that the newspaper increasingly projects the image of Shanghai as a metropolis for diverse consumption by adopting commercialized language, and consequently cultivates a homogenized discourse and routinized ways of viewing Shanghai. It is concluded that the changing discourse suggests the newspaper’s closer relationship with the tourism industry, and the travel writings have become the product of consensual marketing for profitability and reflect the collaborative relationship between the newspaper and the tourism industry of Shanghai.engUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.JournalismMass CommunicationsMarketingtourism discoursetravel writingsShanghaiconsensual marketingmaster thesis10.11575/PRISM/26832