Russell-Mayhew, ShellyElliott, CharleneLoewen, Jewel2017-09-062017-09-0620172017http://hdl.handle.net/11023/4077The Media Literacy & Food Marketing Lesson Plan II is an initiative designed to increase young people’s media and food packaging literacy. The current study provided a qualitative assessment of the program from a Comprehensive School Health (CSH) perspective, examining the experiences of six Grade 8 students one month following participation. An Interpretative Phenomenological Analysis approach was applied, utilizing semi-structured interviews to capture the participants’ firsthand accounts. The results provided valuable insight into the perceptions of the participants, illuminating their reflections about becoming critical consumers through Lesson Plan II, as well as finding personal meaning in the topics at hand. These results were discussed in relation to the four interrelated pillars of the CSH model, namely: Teaching and Learning, Social and Physical Environments, Healthy School Policy, and Partnerships and Services. The findings hold important implications for the continued application, evaluation, and refinement of Lesson Plan II curriculum.engUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.Education--Curriculum and InstructionEducational PsychologyEducation--HealthComprehensive School HealthMedia LiteracyFood MarketingInterpretative Phenomenological Analysismaster thesis10.11575/PRISM/28246