Jubas, Kaela2021-07-282021-07-282020-04-01Jubas, K. (2020). Feeling my way through gendered and racialized spaces: Lessons from a local football advertisement. Canadian journal for the study of adult education, 32(1), 97-115.1925-993Xhttp://hdl.handle.net/1880/113673A fully edited, peer-reviewed version of this article was first published by the Canadian Journal for the Study of Adult Education, 2020, Volume 32, Issue 1, 97-115In this article, I present my analysis of an advertisement for a local professional football team. Central premises here include the conceptualization of adult learning as occurring holistically in the course of everyday encounters, and Sara Ahmed’s thoughts on the social function of affect, especially happiness or “good feeling.” I draw, too, on Gillian Rose’s writing on visual methods, particularly the semiotic and psychoanalytic approaches that fit especially well with Ahmed’s ideas. I explore how the advertisement’s representation of gender and race work affectively with and for its viewers to tap into both human impulses and hegemonic ideologies. This analysis contributes to scholarship in adult education, especially for those who take up the multidimensionality of learning and who underpin their work with an emphasis on social justice.engUnless otherwise indicated, this material is protected by copyright and has been made available with authorization from the copyright owner. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.journal article