Canadian Gaming AssociationIpsos2018-10-042018-10-042016-01http://hdl.handle.net/1880/108735The overall objective of this research was to provide insight into how Canadian casinos can improve the overall offer to not only keep their current visitors returning, but to also appeal to those who are not currently visiting. Includes: Section A. Casino Attitudes and Participation; Section B. Lottery Participation; Section C. Barrier and Motivators Analysis; Section D. Slot Play; Section E. Future State of Casinos; Section F. Sports Betting an Betting Landscape and Future State.enPermission to archive report in the Alberta Gambling Research Institute research repository granted October 3, 2018 by Amanda Brewer, Advisor Canadian Gaming Association.Gambling Literaturetechnical report10.11575/PRISM/33088