Brent, Douglas A.Johnston, Dawn Elizabeth Belle2005-08-162005-08-162005Johnston, D. E. (2005). Television outside the box: the case of PrideVision TV (Doctoral thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/12875http://hdl.handle.net/1880/41640Bibliography: p. 162-170In Canada, activist movements permeate and shape media, public policy, popular culture and cultural identities; one arena where this has been particularly vibrant is in the struggle to make queer culture visible. In the midst of growing public support for same-sex marriage, and an explosion of success for television shows like Queer Eye for the Straight Guy, it seems that queer sexuality is becoming an institution in Canadian media and culture. Nowhere is this more true than in the world of digital television, where Canada's Pride Vision TV has become the world's first gay, lesbian, bisexual and transgender television station to broadcast around the clock, 365 days a year. As a big-budget, corporately sponsored premium cable channel, Pride Vision has the resources to be highly influential in and about Canada's queer community - raising many questions about how television programming can constitute activism. Through a case study of Toronto-based Pride Vision TV, this dissertation explores the ways in which Canadian queer activists are re-imagining social activism by using niche-market television for identity formation, community visibility, and political and cultural progress.vi, 259 leaves ; 30 cm.engUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.doctoral thesis10.11575/PRISM/12875