Kakumanu, Sravya2018-10-102018-10-102018-09-23Kakumanu, S. (2018). Recruiting for Pragmatic Clinical Trials: Evaluation of Recruitment Methods used in the ACCESS Trial (Rep.). Calgary, AB: University of Calgary.http://hdl.handle.net/1880/108837Recruitment continues to be quite challenging for clinical researchers. The prevalence of the issue is commonly cited in literature; however, little research has been done on identifying the most cost-effective, efficient, and successful ways to recruit people (especially of hard to reach demographics) into studies. Using data from the Assessing outcomes of enhanced Chronic disease Care through patient Education and a value-baSed formulary Study (ACCESS Study), we identified 14 major recruitment strategies used in this study. Out of which we found Pharmacies was the most expensive ($151,100 CAD) and recruited the most participants (n=1217), while Unpaid Media and Word of Mouth had the lowest costs per enrolled participants ($4/pt and $5/pt respectively). Additionally, we found that the mail strategies were very inefficient at getting people interested/enrolled in the study (0.8% of all people contacted by mail ended up enrolling); however, they were successful at recruiting certain hard-to-reach demographics (older seniors). Overall, we saw that no single strategy was able to target all the hard-to-reach demographics, as certain strategies were better for certain populations than others- possibly emphasizing the importance of variety during recruitment. This ambiguity however stresses the importance of continuing this research and understanding why certain strategies work better than others.enUnless otherwise indicated, this material is protected by copyright and has been made available with authorization from the copyright owner. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.Clinical trialsRecruitmentCost-effectivenessEfficientSuccessful methodsRecruiting seniorshard to reach demographicsunknown10.11575/PRISM/33177