Markotic, LorraineZimmerman, Tegan2015-09-212015-11-202015-09-212015http://hdl.handle.net/11023/2473This thesis contributes to contemporary feminist philosophy by establishing a definition of postfeminism and analyzing two of its central tenets: equality and sexuality. The work’s central claim is that postfeminism is anti-feminist and functions as a façade that conceals the continuation of the structural subordination of women in our capitalist patriarchal society. This is evident in the latest instantiation of postfeminism, in which women sexually objectify men in the name of equality. The argument is that because women are objectified sexually in popular culture it is only fair men be as well. In refuting postfeminist claims, I draw from and expand upon Simone de Beauvoir’s and Luce Irigaray’s feminist philosophical theories of equality and sexual difference, and I focus on specific examples from popular culture (sports, movies, music videos, magazines, commercials/advertising, online writing, social media, and so on).engUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.PhilosophyPhilosophyGender StudiesCulturalmaster thesis10.11575/PRISM/25100