Dawson, PeterKempenaar, Edward John2017-12-182017-12-182005http://hdl.handle.net/1880/103526Bibliography: p. 118-133With easily accessible mass communication technologies and advanced presentation software, archaeology is increasingly relying on more complex communication processes to engage the public. With little academic recognition, however, communication studies in archaeology have largely been limited to commentary and speculation. In this thesis, variables that affect the mass communication process of a web-based archaeological message were tested to ascertain what areas of communication theory archaeologists should be examining (Arctic archaeology was used as an example). It was found that when grade six elementary school students accessed and wrote about what they had learned from a website pertaining to archaeology, multiple factors including content, medium, communication dynamics, and technology affected choice and information retention. This thesis demonstrates that for archaeologists to effectively deliver and maintain control over the perception of their discipline, they need to understand the processes by which they communicate.ix, 141 leaves : ill. ; 30 cm.engUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.master thesis10.11575/PRISM/2525