Cechanowicz, JaredGutwin, CarlBrownell, BrianaGoodfellow, Larry2015-08-112015-08-112013http://hdl.handle.net/1880/50888https://doi.org/10.11575/PRISM/46293Gamification has become an increasingly popular way to improve user engagement and motivation, but there is currently a lack of empirical research to demonstrate that increased gamification provides these benefits. To help address this problem we designed three versions of a gamified market research survey and tested them alongside the established industry standard in a study of over 600 participants. We also highlight examples where game elements compromise respondent data, and provide design solutions that correct the problem without losing the motivational benefits of gamification.unknown10.1145/2583008.2583016