Message repetition within the elaboration likelihood model of persuasion: applications to advertising

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Advisor
Radtke, H. Lorraine
Author
Hartel, Diana
Accessioned
2017-12-18T21:07:53Z
Available
2017-12-18T21:07:53Z
Issued
1990
Lcsh
Advertising - Psychological aspects
Persuasion (Psychology)
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Place
Calgary
Doi
http://dx.doi.org/10.5072/PRISM/416
Uri
http://hdl.handle.net/1880/101417
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