Browsing by Author "Ritchie, J. R. Brent"
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- ItemOpen AccessAn Application of generalized service quality measurement scales to selected segments of the tourism industry(1989) Fick, Gavin Ross; Ritchie, J. R. Brent
- ItemOpen AccessAn empirical study of airport branding at selected Canadian international airports(2007) Tse, Ivan Anthony; Ritchie, J. R. BrentAs the airport industry becomes more sophisticated and competitive, airport managers are including airport branding elements into their development pl ans to help create a distinctive, memorable and positive airport experience from the moment a passenger steps into the terminal until the moment they leave it. These branding elements include: 1) the choice of food and beverage facilities; 2) retail shopping; 3) pricing policies; 4) artwork; 5) the architectural design; 6) the choice of services and amenities; 7) airport service staff; and 8) the airport logo and slogan. Passengers at three Canadian airports were surveyed to find out how important each of these eight airport branding elements were in creating an airport experience that was positive, distinctive and memorable. The questionnaire results showed that certain branding elements, such as the service staff and architectural design, were rated very highly. Branding elements such as the logo/slogan scored consistently low across airports.
- ItemOpen AccessAn empirical taxonomy of organizational cultures in the services sector(1996) Dobni, Dawn Marie; Ritchie, J. R. Brent
- ItemEmbargoConsumer adoption of energy conserving practices and technologies(1985) Zbryski, Robert John, 1942-; Ritchie, J. R. Brent
- ItemOpen AccessContemporary marketing practices of the tourism industry in Western Canada: an empirical analysis(2003) Hamilton, Karla; Ritchie, J. R. Brent; Coviello, Nicole
- ItemOpen AccessDestination branding in destination marketing organizations(2001) Blain, Carmen Rae; Ritchie, J. R. Brent
- ItemOpen AccessDestination management organizations: a stakeholder perspective(2006) Sheehan, Lorn R.; Verbeke, Alain; Ritchie, J. R. Brent
- ItemMetadata onlyAn Exploratory Analysis of the Nature and Extent of Individual Differences in Perception(American Marketing Association, 1974-02) Ritchie, J. R. BrentConsumer perceptions of 12 leisure activities were examined to determine the extent of individual differences. The perceptual variation among respondents was substantially greater than expected by chance. Cluster analysis was used to classify the nature of the observed perceptual differences.
- ItemOpen AccessExploring the essence of a memorable travel experience(2009) Tung, Vincent Wing Sun; Ritchie, J. R. BrentToday, the concept of a travel experience has become a focal point in tourism research and management. While academic studies have traditionally examined tourism products as a function of the optimal, satisfactory, quality and extraordinary experiences, our knowledge of a memorable experience (ME) remains poorly understood. This thesis sought to explore the essence of a memorable experience, in the context of travel, by utilizing research in psychology to understand the conceptual background of memory formation and retention, and to identify those types of travel experiences and key elements within a destination that were most frequently recollected as salient factors which contributed to visitors' MEs. This was accomplished via in-depth interviews with 208 respondents and their responses were subsequently content analyzed. The study ends with a discussion of the implications of these results for tourism practitioners and proposes several future research areas.
- ItemOpen AccessInvestigating the Influence of Information on Memorable Tourism Experiences(2014-03-26) Tung, Vincent Wing Sun; Ritchie, J. R. BrentThis thesis examined the influence of information via top-down and bottom-up processes on the evaluation of memorable experiences (MEs) in tourism. The first portion of the thesis contributed to the theoretical concept of MEs from an autobiographical memory perspective, and developed a theoretical scale to identify and measure elements of autobiographical memory formation and recollection in tourism experiences. The findings showed a four-factor ME model: Affect, Personal Growth, Bonding, and Reflection. The second portion of the thesis examined the influence of information on the evaluation of MEs using the ME scale developed. The findings showed that a tourist’s ME evaluation was only affected when information about the destination was presented before the experience. When information was presented after the experience, tourists appeared to let their experiences dictate their final ME evaluations and did not reinterpret their experiences to align with the information presented about the destination. Together, these findings suggested that information could influence the formation, rather than the retrospective evaluation of tourism experiences. Finally, the last portion of the thesis presented theoretical and managerial implications as well as limitations and areas for future research.
- ItemMetadata onlyMarketing Research and Public Policy: A Functional Perspective(American Marketing Association, 1975-07) Ritchie, J. R. Brent; LaBreque, Roger L.Wilkie and Gardner, in a recent report of their work within the Federal Trade Com- mission,' have made an important contribution to the marketing literature. Despite much discussion and a number of conceptual advances in the late 1960s and early 1970s, there have been relatively few reported applications of the supposedly important role that marketing analysis and research can play in improving decision making in the public sector. In addition, only a few efforts have been made to explore the conceptual and practical dimensions of marketing's potential contribution to public policy formation. The present article has three objectives. First, it seeks to examine the fundamental roles of government in an attempt to define conceptually possible areas where marketing can be useful within the public sector. The contention is made that the role of marketing research in the formation of regulatory public policy has been overemphasized in the literature relative to its role in the development of functional public policy. Functional policy decisions are those that pertain to the nature and type of products or services pro- vided by government directly to its citizens as well as to the industrialized private sector. The second and principal aim of the article is to identify a number of factors within the management setting in government that affect the potential use of marketing concepts developed largely within the private sector. The nature of these fac- tors and their impact on the marketing process are discussed. Finally, the authors provide examples to demonstrate the range of actual and potential functional activities within the public sector where marketing research is being increasingly used or is needed. The discussion includes brief reference to a concrete application of marketing analysis and research in the public sector.
- ItemOpen AccessMeasuring destination attractiveness: a situational approach(1989) Hu, Yangzhou; Ritchie, J. R. Brent
- ItemOpen AccessSmall tourism business development: a developing country perspective(2009) Zhao, Weibing; Ritchie, J. R. Brent
- ItemOpen AccessThe fundamental determinants of destination and DMO tourism success: an empirical assessment(2004) Bornhorst, Thomas L.; Ritchie, J. R. BrentTourism success is a phrase often used yet never readily defined. Specifically, what tourism success means for a destination and Destination Management Organization (DMO) pursuing this economic driver. The primary purposes of this study was to examine the construct of tourism success as it relates to both destinations and DMOs, and to determine if a relationship exists between these two phenomena as perceived by multiple internal stakeholders involved in the tourism system. An open-ended structured questionnaire was constructed asking knowledgeable stakeholders across Canada to define the above constructs. Utilizing NVivo software to assist with the coding of responses provided by the respondents, and invoking the many different search tools available, thematic patterns of variables were found, and models developed that showed a relationship does in fact exist between the DMO and the destination in defining tourism success, though not a causal one.
- ItemOpen AccessThe Measurement of tourism destination image(1991) Echtner, Charlotte M.; Ritchie, J. R. Brent
- ItemOpen AccessThe representation of the Third World in tourism destination marketing(2000) Echtner, Charlotte M.; Ritchie, J. R. Brent
- ItemOpen AccessUnderstanding the guided hiking experience: a theatrical model of organizational performance and hiker reception(2006) Henning, Graham Keith; Ritchie, J. R. Brent; Ruparell, Tinu