Browsing by Author "Wu, Lan"
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- ItemOpen AccessDimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisons(Emerald Group Publishing Limited, 2005) Agarwal, James; Malhotra, Naresh K.; Ulgado, Francis M.; Shainesh, G.; Wu, LanPurpose – Despite the rapid growth and internationalization of services, marketers of services realize that to successfully leverage service quality as a global competitive tool, they first need to correctly identify the antecedents of what the international consumer perceives as service “quality.” This paper aims to examine the differences in perception of service quality dimensions between developed and developing economies.