PRISM :: Browsing by Author "Yijun"

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An Exploratory Study Of The Potential Of Crowdfunding For Sustainable Energy Projects In Canada
(2017) Yang, Kristin Skelton; Yijun
Crowdfunding has been increasingly considered by sustainable entrepreneurs as an alternative means to finance their projects around the world. In Canada, crowdfunding is also gaining the momentum thanks to the regulations on crowdfunding prospectus exemptions that are newly effective across jurisdictions in Canada. Based on the findings from a mixed methods research approach including interviews and an online survey, this paper gives an exploratory assessment of how the founders, funders, intermediary platforms can together make an impact on the success of crowdfunding sustainable projects in Canada. It also seeks to provide insights into how the potential of crowdfunding can be explored for renewable and sustainable energy development. Finally, this paper suggests managerial advice for founders to consider when starting a sustainable energy crowdfunding campaign as well as commercialization implications for intermediary platforms to develop a multi-functional crowdfunding platform that specializes in sustainability including providing supporting services to the sustainable entrepreneurs.