The aims of this study are:
• To define operationally, measure reliably and monetize relevantly social sustainability.
• From the model developed, measure the current state of the Banff-Canmore Corridor’s (BCC) social sustainability.
• From the results, determine the impediments to improving social sustainability in the Banff-Canmore Corridor such as offering workers’ living wages.
• Last but not least, identify the long-term community benefits of a living wage to workers in a locality.