This research project explores how the social and creative practices of camera-phone photography are implicated in the constitution of place. From 2012 to 2014, there was a series of exhibits in Seattle, entitled the Darkroom Series, showcasing Instagram photos taken by Pacific Northwest residents. A mixed methods approach was adopted to capture the picturing and viewing practices of Instagram users at multiple on- and offline sites across various Darkroom Series-related activities. Camera-phone practices are considered in the contexts of earlier amateur photography traditions and contemporary developments in networked mobility and communication. Drawing upon concepts from tourism studies of embodied performances of place enacted through photography, the personal, social, digital and sensory experiences of individual camera-phone photographers are seen to contribute to public, collective representations of regional identity and the configuration of place.