Factors Influencing the Effectiveness of Third-Party Online Organizational Reviews

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dc.contributor.advisorChapman, Derek
dc.contributor.authorMorgan, Jenelle Alissa
dc.contributor.committeememberBourdage, Joshua
dc.contributor.committeememberPogacar, Ruth
dc.contributor.committeememberMurry, Adam
dc.date2021-11
dc.date.accessioned2021-09-29T20:35:19Z
dc.date.available2021-09-29T20:35:19Z
dc.date.issued2021-09-24
dc.description.abstractOnline reviews of organizations through portals such as Glassdoor and Indeed are growing in popularity and have the potential to influence organizational attractiveness. This study examined how the various components of online organizational reviews affect helpfulness ratings. We examined the relationship between the sentiment of the reviews (i.e., the extent to which reviews vary from positive to negative attitudes) and helpfulness ratings, as well as the roles of organizational image, deviation from consensus in attitudes and employee status as moderators of this relationship. Part two of this study evaluated, through automated text analysis using Latent Dirichlet Allocation (LDA) and Structural Topic Modeling, the type of topics discussed in reviews, their influence on helpfulness votes, and how they differ based on employee status. After extracting and analyzing 24,687 reviews on Glassdoor, we found that negative reviews generally received higher helpfulness ratings which was more pronounced when they were provided by former employees and deviated from a consensus in attitudes. The topics revealed through the LDA, addressed both the instrumental and symbolic images of organizations that would facilitate inferring need-supplies and supplementary fit. They also presented differential effects on helpfulness ratings, and uniquely interacted with sentiment. These findings illustrate the impact that negative attitudes can have on helpfulness ratings, and they further highlight the need for organizations to consider the implications of how their brand images are portrayed online.en_US
dc.identifier.citationMorgan, J. A. (2021). Factors Influencing the Effectiveness of Third-Party Online Organizational Reviews (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca.en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/39315
dc.identifier.urihttp://hdl.handle.net/1880/114003
dc.language.isoengen_US
dc.publisher.facultyArtsen_US
dc.publisher.institutionUniversity of Calgaryen
dc.rightsUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.en_US
dc.subjectOnline organizational reviews, word-of-mouth, online recruiting, text analysis, helpfulness ratings.en_US
dc.subject.classificationPsychology--Industrialen_US
dc.titleFactors Influencing the Effectiveness of Third-Party Online Organizational Reviewsen_US
dc.typemaster thesisen_US
thesis.degree.disciplinePsychologyen_US
thesis.degree.grantorUniversity of Calgaryen_US
thesis.degree.nameMaster of Science (MSc)en_US
ucalgary.item.requestcopytrueen_US
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