Factors Influencing the Effectiveness of Third-Party Online Organizational Reviews
| dc.contributor.advisor | Chapman, Derek | |
| dc.contributor.author | Morgan, Jenelle Alissa | |
| dc.contributor.committeemember | Bourdage, Joshua | |
| dc.contributor.committeemember | Pogacar, Ruth | |
| dc.contributor.committeemember | Murry, Adam | |
| dc.date | 2021-11 | |
| dc.date.accessioned | 2021-09-29T20:35:19Z | |
| dc.date.available | 2021-09-29T20:35:19Z | |
| dc.date.issued | 2021-09-24 | |
| dc.description.abstract | Online reviews of organizations through portals such as Glassdoor and Indeed are growing in popularity and have the potential to influence organizational attractiveness. This study examined how the various components of online organizational reviews affect helpfulness ratings. We examined the relationship between the sentiment of the reviews (i.e., the extent to which reviews vary from positive to negative attitudes) and helpfulness ratings, as well as the roles of organizational image, deviation from consensus in attitudes and employee status as moderators of this relationship. Part two of this study evaluated, through automated text analysis using Latent Dirichlet Allocation (LDA) and Structural Topic Modeling, the type of topics discussed in reviews, their influence on helpfulness votes, and how they differ based on employee status. After extracting and analyzing 24,687 reviews on Glassdoor, we found that negative reviews generally received higher helpfulness ratings which was more pronounced when they were provided by former employees and deviated from a consensus in attitudes. The topics revealed through the LDA, addressed both the instrumental and symbolic images of organizations that would facilitate inferring need-supplies and supplementary fit. They also presented differential effects on helpfulness ratings, and uniquely interacted with sentiment. These findings illustrate the impact that negative attitudes can have on helpfulness ratings, and they further highlight the need for organizations to consider the implications of how their brand images are portrayed online. | en_US |
| dc.identifier.citation | Morgan, J. A. (2021). Factors Influencing the Effectiveness of Third-Party Online Organizational Reviews (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. | en_US |
| dc.identifier.doi | http://dx.doi.org/10.11575/PRISM/39315 | |
| dc.identifier.uri | http://hdl.handle.net/1880/114003 | |
| dc.language.iso | eng | en_US |
| dc.publisher.faculty | Arts | en_US |
| dc.publisher.institution | University of Calgary | en |
| dc.rights | University of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission. | en_US |
| dc.subject | Online organizational reviews, word-of-mouth, online recruiting, text analysis, helpfulness ratings. | en_US |
| dc.subject.classification | Psychology--Industrial | en_US |
| dc.title | Factors Influencing the Effectiveness of Third-Party Online Organizational Reviews | en_US |
| dc.type | master thesis | en_US |
| thesis.degree.discipline | Psychology | en_US |
| thesis.degree.grantor | University of Calgary | en_US |
| thesis.degree.name | Master of Science (MSc) | en_US |
| ucalgary.item.requestcopy | true | en_US |