Marketing and Shaping Shanghai in Travel Writings: A Critical Analysis of the Evolving Tourism Discourse in the New York Times Travel Section

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atmire.migration.oldid4903
dc.contributor.advisorSchneider, Barbara
dc.contributor.authorWang, Yifan
dc.contributor.committeememberKeller, Jessalynn
dc.contributor.committeememberDraper, Dianne
dc.date.accessioned2016-09-15T16:52:07Z
dc.date.available2016-09-15T16:52:07Z
dc.date.issued2016
dc.date.submitted2016en
dc.description.abstractTourism discourse has been affirmed to be a site where tourist destinations are constantly invented, reinvented, produced and reproduced. More importantly, tourism discourse constantly undergoes variation along with the changing social context and the unfixed power relations between host and guest society. By using critical discourse analysis to analyze the New York Times travel writings covering Shanghai and tracing the evolving discourse, it is discovered that the newspaper increasingly projects the image of Shanghai as a metropolis for diverse consumption by adopting commercialized language, and consequently cultivates a homogenized discourse and routinized ways of viewing Shanghai. It is concluded that the changing discourse suggests the newspaper’s closer relationship with the tourism industry, and the travel writings have become the product of consensual marketing for profitability and reflect the collaborative relationship between the newspaper and the tourism industry of Shanghai.en_US
dc.identifier.citationWang, Y. (2016). Marketing and Shaping Shanghai in Travel Writings: A Critical Analysis of the Evolving Tourism Discourse in the New York Times Travel Section (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca. doi:10.11575/PRISM/26832en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/26832
dc.identifier.urihttp://hdl.handle.net/11023/3298
dc.language.isoeng
dc.publisher.facultyGraduate Studies
dc.publisher.institutionUniversity of Calgaryen
dc.publisher.placeCalgaryen
dc.rightsUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.
dc.subjectJournalism
dc.subjectMass Communications
dc.subjectMarketing
dc.subject.classificationtourism discourseen_US
dc.subject.classificationtravel writingsen_US
dc.subject.classificationShanghaien_US
dc.subject.classificationconsensual marketingen_US
dc.titleMarketing and Shaping Shanghai in Travel Writings: A Critical Analysis of the Evolving Tourism Discourse in the New York Times Travel Section
dc.typemaster thesis
thesis.degree.disciplineCommunication and Culture
thesis.degree.grantorUniversity of Calgary
thesis.degree.nameMaster of Arts (MA)
ucalgary.item.requestcopytrue
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