Regulatory fit from attribute-based versus alternative-based processing in decision making

Simple item page
dc.contributor.authorMourali, Mehdieng
dc.contributor.authorPons, Frankeng
dc.date.accessioned2010-06-17T20:20:39Z
dc.date.available2010-06-17T20:20:39Z
dc.date.issued2009
dc.descriptionThis is a post print file as per the journal publisher's requirements.eng
dc.description.abstractThis paper discusses the fit between attribute-based versus alternative-based processing and regulatory focus, and its impact on decision outcome valuation. Attribute-based processing was found to occur more frequently under prevention focus, whereas alternative-based processing occurred more frequently under promotion focus. The fit between prevention/promotion focus and attribute-based/alternative-based processing was found to enhance satisfaction with choices and the perceived monetary value of chosen options. Moreover, the effect of fit on outcome valuation was found to be mediated by ease of processing. Finally, the effects of fit on ease of processing and outcome valuation disappeared when consumers first practiced to process information based on either attributes or alternatives.eng
dc.description.refereedYeseng
dc.identifier.citationMourali, M., and Pons, F. 2009. Regulatory fit from attribute-based versus alternative-based processing in decision making. Journal of Consumer Psychology. 19 (2009), 643-651.eng
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/34133
dc.identifier.issn1057-7408
dc.identifier.urihttp://hdl.handle.net/1880/47852
dc.language.isoengeng
dc.publisherElseviereng
dc.publisher.corporateUniversity of Calgaryeng
dc.publisher.facultyHaskayne School of Businesseng
dc.publisher.urlhttp://www.elsevier.com/wps/find/journaldescription.cws_home/713950/description#descriptioneng
dc.subject.otherRegulatory fiteng
dc.subject.otherRegulatory Focuseng
dc.subject.otherAttribute/Alternative Processingeng
dc.titleRegulatory fit from attribute-based versus alternative-based processing in decision makingeng
dc.typejournal article
thesis.degree.disciplineMarketingeng
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Mourali_Regulatory fit_JCP2009[1]_post print.pdf
Size:
241.18 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.87 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Haskayne School of Business Research & Publications