Google’s Antitrust Woes and Google Shopping

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dc.contributor.advisorChurch, Jeffrey R.
dc.contributor.authorWhite, Adam Joseph
dc.contributor.committeememberHollis, Aidan
dc.contributor.committeememberMigrow, Dimitri
dc.contributor.committeememberMcKenzie, Kenneth J.
dc.date2019-11
dc.date.accessioned2019-09-06T16:25:44Z
dc.date.available2019-09-06T16:25:44Z
dc.date.issued2019-08-28
dc.description.abstractIn 2017, Google was fined 2.7 billion USD by the European Commission for its abuse of dominance when it promoted its Google Shopping service above rival comparison shopping services on Google’s results page. Comparison shopping services suffered from the conduct as they received less traffic as users selected Google’s prominently placed Google Shopping service. This thesis will question whether Google’s conduct was anticompetitive, or were they incorrectly fined for pro-competitive conduct? Additionally, Canada’s Competition Bureau and the United States’ Federal Trade Commission exonerated Google for the same activity in past years, so why would these agencies with similar goals and legislation come to different opinions regarding Google’s conduct? This thesis concludes that Google’s conduct is pro-competitive and that the United States and Canada were correct in their decision to cease the investigation. This thesis also identifies three reasons why the European Commission could have legally justified fining Google, even if it was not economically justified. The analysis conducted in this thesis could give guidance to other similar cases which Google is being investigated for, such as the investigation into Google Flights and Google Maps.en_US
dc.identifier.citationWhite, A. J. (2019). Google’s Antitrust Woes and Google Shopping (Master's thesis, University of Calgary, Calgary, Canada). Retrieved from https://prism.ucalgary.ca.en_US
dc.identifier.doihttp://dx.doi.org/10.11575/PRISM/36943
dc.identifier.urihttp://hdl.handle.net/1880/110865
dc.language.isoengen_US
dc.publisher.facultyArtsen_US
dc.publisher.institutionUniversity of Calgaryen
dc.rightsUniversity of Calgary graduate students retain copyright ownership and moral rights for their thesis. You may use this material in any way that is permitted by the Copyright Act or through licensing that has been assigned to the document. For uses that are not allowable under copyright legislation or licensing, you are required to seek permission.en_US
dc.subjectGoogleen_US
dc.subjectAntitrusten_US
dc.subject.classificationEconomicsen_US
dc.titleGoogle’s Antitrust Woes and Google Shoppingen_US
dc.typemaster thesisen_US
thesis.degree.disciplineEconomicsen_US
thesis.degree.grantorUniversity of Calgaryen_US
thesis.degree.nameMaster of Arts (MA)en_US
ucalgary.item.requestcopytrueen_US
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